Learning Digital Marketing is tough! There is a lot to know and the learning is perpetual as the industry is ever-changing.
Choosing an inexperienced marketer will almost certainly cost you money as it’s a highly multidisciplined profession and without the prior knowledge of what skills to look out for, most people get burnt, and as a result are turned off by online marketing altogether.
Here at 10 essential skills Digital Marketing Professionals must
1) Understanding Marketing Fundamentals
Digital Marketers must understand the entire customer journey, know how to conduct market research and be adept at creating buyer personas – identifying the consumer is the single most important skill.
2) Knowing when and how to implement organic and paid advertising channels
3) Commercial Awareness
Understanding ROI is fundamental and is vital to ensuring marketing endeavours generate additional revenue and not sunk costs. It is the role of the Digital Marketer to determine which marketing channel will yield positive ROI’s.
Fundamentally all advertising is communicating something to
5) Data is your best friend
Data is at the heart of everything. A good digital marketer will know which metrics are relevant and know how to translate what it means and gather insights for next actions.
7) A strong technical grasp
This is an area most marketers struggle with and are hampered as they don’t have the ability to for example create landing pages, edit HTML or configure an ad campaign and have to constantly rely on a “techie” for help.
8) Product knowledge
You can’t market something you don’t know about. The person handling your marketing should be somewhat of an expert, at the very minimum should be able to quickly communicate the product or services’s features, price and unique selling points.
9) Project management
You can’t get anything done if you’re not organised. A digital marketer will be attending meetings, interacting with partners, conducting research, launching campaigns, overlooking campaigns, reporting and more. A marketer should be proficient at organising his/her own time to ensure a timely project delivery.
10) Curiosity and passion
Digital marketing is evolving fast, things are changing all the time, what worked last year might not work the following year. Without passion, it will be tough