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The Kardashian-Jenner Family Know How To Sell

The Kardashian and Jenner family have a combined Net worth of over $1.5 Billion and yet no one seems to know what they actually do for a living.

Below I’ve set out to see what we can learn from these superstar celebrities who have accumulated an astonishing amount of wealth by appearing to not do very much.

Salespeople can learn from Kim Kardashian

The Kardashian-Jenner family are constantly criticised and mocked for having no skills or talents. 

At first glance, it would be easy to label them as famous for being famous who don’t do much for a living, but Kim Kardashian and her sisters are salespeople and massively successful ones.

Disguise the fact that you’re selling anything

The key to their success is to let none of their buyers realise they’re being sold to.

That’s why it’s hard to see how they make all their money.

Instead of using their social media accounts as PR tools, Kim Kardashian and her sisters post like they are one of your friends.

They post impromptu dance parties, pictures of North West’s friends at school and even retweet embarrassing gifs of themselves.

The Kardashian-Jenner family are a marketing machine but their marketing is so tactically concealed that you don’t even realise they are constantly trying to sell to you.

Take for example this supposedly innocent tweet Kourtney Kardashian posted of her eating a sandwich and making a joke about Grey Poupon whilst tagging in the Jet Lux Life airline.

The genius of this tweet is that it does not look like an ad placement at all.

Using tutorials to disguise product marketing

We live in a world where we’re constantly encouraged to spend, whether it be a holiday, the latest shoes, a new TV, a bigger house, a new car, a new smartphone, the list just goes on. 

It is no surprise we experience marketing fatigue and as a consequence have become unresponsive to the marketing overload. It’s harder to get people’s attention, especially when you’re battling for it against your competitors.

The Kardashian-Jenner’s have done a wonderful job of disguising the fact that they’re selling to you by packaging the advertisements in tutorials.

Their makeup ads feel like tutorials and clothing ads feel like fashion advice. 

Their tactics cut through all the other advertising noise we’ve grown so accustomed to tuning out.

Takeaway

You don’t have to turn your life into a reality show and cover your social media profiles with selfies but if you want people to buy your products or services, start thinking of your customers as humans, just like you.

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About the author

Mamo has been in the Online Marketing space since 2005, has a background in Software Engineering, User Experience Design and has a deep understanding of the principles of Digital Marketing.

He founded his first company at age 17 and has been instrumental in launching over 300 website builds and executing 100’s of successful marketing campaigns generating millions in revenue.